A redesign with a system underneath

A games retail home page has to carry campaigns, new releases, pre-orders and pre-owned stock without every block inventing its own style.

So the work started underneath.

The palette and the button states were settled before a single page was laid out, with the variants written down — default, hover, focus, disabled — so the team could build new blocks without asking.

The home page is the first use of the system, not the other way round.