(01) — Why all four together
Three crafts, one head
Most digital projects do not break inside a discipline. They break at the seam between two of them.
A flow the design treats as solved and the front-end cannot build. A beautiful identity that falls apart at 32 pixels in a browser tab. A design system with twelve buttons that turn into thirty-one in the code. Those seams cost meetings, weeks and budget, and they appear every single time the work changes hands.
I have spent twenty years in all three disciplines at once: I started on paper, moved to interfaces when the web stopped being a brochure, and never let go of the code. I can argue a flow in the morning, fix its focus rings in the afternoon and have the campaign ready before close of play. It is not that I know a little of everything — it is that the handover does not exist.
- Experience 20 years, three disciplines
- Based in Madrid — works remotely
- Languages Spanish and English
- Public archive 25 documented projects
(FAQ) — Frequently asked
What people ask before hiring me
Does this fit what you need?
Tell me what you are building and I will tell you plainly whether I am the right person for it. I reply within one working day, Madrid time.
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