Work / Graphic / GAME Staff · Launch graphics
The graphics that announce the tool
Project 23 of 28 in the archive 06 of 11 in Graphic design See the whole discipline ↗
The brief
An internal tool gets used if people know it is there.
The campaign was designed vertically and for mobile, because that is where staff read announcements.
How it was solved
The pieces reuse the app's own visual language — the same soft surfaces, the same magenta — so the announcement and the product read as one thing.
The documentation explains each feature in a single screen: one capture and two sentences.
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